COPY WRITING SAMPLES

"Welcome to Chase London Metals, where you are about to discover a bright, new future.

 

As the world economy continues to fight its way through the interminable storm of recession, never has the lure of alternative investments been stronger.  After the bursting of the dotcom bubble a succession of events has brought the global economy into a very unstable place.  The increase in worldwide terrorism and sectarianism, the collapse of the sub-prime mortgage market, the credit crisis it precipitated and the chaos in the Eurozone have all transpired to create a kind of perfect storm in the world’s stock markets.  But instead of learning from this experience, many investors have allowed themselves to become slaves to it, clinging to the old broken model which can no longer deliver the returns of the past.  New alternative investments represent the only credible way forward.  And we at Chase London Metals deal in one of the most lucrative of all: Rare Earth Metals.

 

Since the turn of the century we have witnessed the development of what analysts call a commodities super-cycle.  In particular, the growth of the BRIC countries and their hunger for resources has created a commodities bull market that, despite occasional downturns, shows no sign of anything other than a consistent rising curve.  This means the closest thing imaginable to a guarantee of increasing revenues.

 

Traditionally, the high value commodities are those which are rare and precious, such as gold, silver and other precious metals.  Indeed, the value of any commodity is dictated by its rarity and by the difficulty of replacing it.  But there is now another set of commodities, unique in many ways, rare, versatile and highly sought after.  These are Rare Earth Metals.

 

Fifty years ago these minerals were seen as an interesting oddity.  But gradually their valuable properties have been revealed and they are now absolutely fundamental to almost all technological advance.  Put simply, we could not live as we do without them.  Everything from mobile phones and CDs to hybrid cars and nuclear control rods depends on this group of metals.

 

Which is why forward thinking investors are taking notice and developing a new kind of investment portfolio which exploits the huge potential of Rare Earth Metals.

 

Why not take some time to look around our website?  You’ll find out who we are, what we do, how we do it, and why it may be the perfect solution for your investment needs."

"Welcome to Trafiki

What We Do


Put simply, we are a highly professional, knowledgeable and effective company with the proven ability to help you to maximise the power of the internet in growing your business.


The internet is undoubtedly the most remarkable business phenomenon of recent decades.  It has been calculated that the online economy generated £100 billion in 2010.  The internet is vast, it is constantly changing and it offers unparalleled access to customers and clients.  But its sheer size means that it is easy for you to get lost in its hallways and corridors.  Our job is to put you in control of its potential by getting you noticed and by delivering the highest quality business opportunities to your door.


We are a very experienced team, based in Essex but working with clients all over the UK.  We are experts in all aspects of internet marketing, which has grown over the years into a highly complex, sophisticated blend of art and science.  You can take a look at all our previous work at www.s-e-o-essex.co.uk.


It is not enough simply to have an internet presence.  How can you guarantee that potential business will come to your website?  There is no single answer, which is why we offer the perfect multi-part solution.


In brief, Trafiki offers [each line links to corresponding page]


Search Engine Optimization (SEO)

Internet Marketing

Website Design

Lead Sourcing

Website Leasing


First there is web design itself.  This is more than a creative endeavour, because although a website needs to look dynamic and attractive, it also needs to be structured to optimize the ease of use.  Furthermore, it needs to be carefully copy-written to ensure the highest level of SEO.  Cold-calling is neither cost effective nor efficient in generating business leads.  Our SEO methods ensure that clients receive genuine leads from customers who are serious about what they are looking for.


But if you’re concerned about the resources required to maintain and update your website there is another option to consider: website leasing.  As the owner of a small or medium sized business you probably want to concentrate on product and service development, on sales and distribution.  You may not want to devote your time or that of your employees to website management.  Why not let us do it for you?"

"Eonic: Web Copywriting Services

 

Your website is one of your most important sales tools.  But the design, the visuals and the navigation aren’t everything.  You need to communicate and connect.  You need to pull your customers in, show them you know what they’re looking for, and show them you’ve got it.

 

But finding the right words to work hard enough is never easy.  You know all the things you want to say, but how do you say them clearly, quickly, powerfully and persuasively, before your customer moves on to a competitor’s site?

 

Eonic can offer professional copywriting as part of our package.  Working strictly to your brief but with flair, flexibility and fully proven sales skills, our copywriters can crystallise your mission and your message, grab and hold your customers’ attention, lead them exactly where you want them to go and convince them that yours is the service they should buy."

"Fritton House Hotel, Fritton, Norfolk

 

The 5,000 acre Somerleyton Estate straddles the border between Norfolk and Suffolk.  Lord Crossley and his family run the estate as both a working farm and an imaginative collection of visitor attractions.  Situated on the Norfolk side of the border is one of East Anglia’s best kept secrets: Fritton House Hotel, which the Crossley family opened in the spring of 2006.

 

A boutique hotel of just nine rooms and suites, Fritton House is a wonderfully family-friendly base for a holiday at home.  It looks after the children but doesn’t stint on adult luxury.  The hotel dates back to the 15th Century when it was a smugglers’ inn.  Charming and eccentric rather than architecturally formal, it offers a very cosy, comfortable welcome, with an enticing lounge (complete with board games, jenga and TV for rainy days), a formal dining room, a very contemporary bar, and an elegant restaurant (70 covers) leading out to a large sun terrace with its own bar.  Upstairs the rooms are all individually furnished to a high standard, and the superior rooms are large enough for a family.  In addition there is a junior suite with a day room where the children’s sleeping area is slightly separated from the main bedroom, but if you can run to it we would recommend the larger attic suite, with day room, double bedroom, twin bedroom and huge bathroom.  All bedrooms have plasma televisions with free-to-air digital channels and DVD players.  There are no tea- or coffee-making facilities but a quick call to the efficient room service more than makes up for this.

 

The food is uniformly excellent throughout the day.  There are splendid breakfast choices – cereals, toast, full English, kippers, boiled eggs and more – and a nicely varied brunch menu.  The evening menu is equally varied and supplemented by several specials.  The battered cod and chips was a real winner, with some of the best chips we’ve ever tasted, but the more adventurous dishes were just as successful. Portions are generous and everything we had was delicious.  Most of the produce used in the kitchen is local – much of it grown on the farms of the Somerleyton Estate itself.  The kitchen staff are entirely flexible over children’s meals – small portions of main menu dishes are offered but if you’re looking for something that’s not on the menu then they will happily prepare something to suit younger tastes.  The hotel has a policy of requesting that children under 5 leave the restaurant by 8.00 pm, but they are still welcome to eat in the bar area – however in practice this policy doesn’t seem to be strenuously enforced, and we were happily accommodated with our 5 year old and 2 year old until we finished dinner at 9.00.

 

But that’s just the hotel – and only the beginning.  The hotel is situated in the grounds of Fritton Lake park, a visitor attraction and adventure park which is open to paying visitors, but free to hotel residents.  Just a few hundred yards or so from the terrace bar is a superb children’s playground, with an aerial runway, swings, a huge wooden fort with two ‘snake slides’ (twisting chutes that are big enough to carry parents) and the ‘Jumping Pillow’ – a giant inflatable pillow (a cross between a bouncy castle and a trampoline) which proves an irresistible draw for children and parents alike.  For a more sedate pastime, there is a giant draughts set and a giant chess set, plus a putting green and pitch and put.  A few yards further is the lake itself, where rowing-boat and pedalo hire is free.  There are also marvellous nature trails through the grounds of the estate, and even pony rides.  A short drive away from the hotel, Somerleyton Hall and gardens are open to the public on Thursdays and Sundays from April to October, on Tuesdays and Wednesdays in July and August and on bank holidays.  The hall is a grand early Victorian mansion and the grounds, complete with a beautiful maze, are glorious.

 

We had marvellous weather when we visited, but the climate in this part of the UK is generally quite kind.  Even if the sun isn’t blazing there’s plenty to do on site.  Sarah the manager, her assistant Camille and all the staff are extremely friendly and helpful, ready to suggest activities and trips, and even provide maps.  The whole operation is over-seen with unobtrusive attentiveness by Hugh Crossley, the heir to the estate and the driving entrepreneurial force behind the Somerleyton’s current prolific programme of development.

 

Our two night stay was regrettably short, but made a perfect end to the Easter holidays.  It’s hard to say who had the better time - our children or us.  We would whole-heartedly recommend Fritton House hotel for a short break or even a full-length holiday.  No airports, no baggage reclaim, no security, no transfers, just beautiful countryside, friendly staff, great food, lots of fun and genuine comfort."

The Literary Agent: a 4,000 word piece commissioned for the University of Edinburgh's Creative Writing Handbook